Home > Uncategorized > Social Media for Recruiting – Post and Pray approach?

Social Media for Recruiting – Post and Pray approach?

Every decade brings a new buzzword with itself. This one brings – “Social Media”…

Early-users has definitely started calling it ALA “Dot Com Bubble” of internet. We have to remember that it merely serves as a “Tool” and not as an entire “Strategy” with a stand-alone usage.

Well, with this post I would like to highlight a big “Don’t” in Recruitment as far as social media goes. Social media does give a large visibility on internet with its advance tools and technology. However, just merely using them does not mean that a Recruiter 1.0 (I call it Inbox version) upgrades to Recruiter 2.0 (Social Media). What do I mean? – Let me explain….

A Recruiter 1.0 is one who gets a job requirement; post it to various job boards, newspapers etc and waits for his inbox to deliver goods. It’s a classical case of recruiter who “Post and Pray” to get good resumes and fill in the requirement. Now suddenly this Recruiter 1.0 hears good things about Social Media craze and decides to use it to have a competitive advantage. So what does he do? He creates a log-in in Twitter / Facebook / Linkedin. Without putting too much thought-process – he starts bombarding them with loads of their requirements. He now thinks that he has become Recruiter 2.0 as he is leveraging latest recruitment technology. Take a stop now – Is he really adding any value to recruitment process? Is this a new version of Post and Pray Recruiter who previously used to depend on job board and this one depends on Social Media??

What is missing? – CANDIDATE ENGAGEMENT…..

The biggest advantage with social media is that it gives you a tremendous opportunity to touch-base a huge target audience – directly / indirectly. However – your success depends on how you engage your audience, increase your following and then use them as your network to spread message about open requirements.

OK – let me demonstrate my point.

Post and Pray Recruiter

  1. 1. Opens an account on Social Media.
  2. 2. Does very little to network with existing friends, colleagues and other network.
  3. 3. Bulk post all current requirements with copy-paste from job boards with bold URGENT on top of every posting.
  4. 4. Post and Pray for responses!
  5. 5. Pray for response!!
  6. 6. Still pray!!!
  7. 7. Grudges about Social media not working.
  8. 8. In a while – loses his interest and leaves his twitter / facebook blank.
  9. 9. Back to square one – post and pray!

A Real Recruiter 2.0

  1. 1. Opens an account on Social Media.
  2. 2. Includes his entire “real” network into “virtual” networking along with spreading awareness of these networking sites and their usage.
  3. 3. Starts engagement process by trying to identify target audience and posting relevant topics.
  4. 4. Searching for top people in the industry / technology / domain – follow them.
  5. 5. Engage with various people about job/industry discussions – share news, knowledge.
  6. 6. Broadcast your twitter account on various internet channels to attract followers.
  7. 7. Contributes / responses to relevant tweets and share information. Make the presence feel to followers.
  8. 8. Creates a special place on social media to engage new requirements in attractive fashion; trying to create an “Employer Brand”. Generates lots of curiosity / interest of followers / audience in his/her social media activities.
  9. 9. Slowly and surely creates a platform to post jobs and receive proactive queries about new positions.

Interestingly – Social Media is still a very new channel in recruitment. There is no limit to how you can use them. It has a huge power in attracting right people; however it needs a little sensitivity to negate adverse effect. (Well, that’s a different topic)

In all – you need to decide whether you are a “Post and Pray” recruiter OR a Recruiter who is ready to explore new ways to engage people in Social Media. Do not use Social Media like your candidate database – it is definitely an ART to identify a section of your target audience and engage them. I would also advice organizations which are using twitter/FB accounts for PR/Sales activities. Don’t publish what you want people to see – Publish what people wants are interested in. It’s a gold-mine which give returns in longer term – don’t use it like database; it will backfire you…

Happy Socializing!!!! (Through Social Media).

Sarang Brahme


Categories: Uncategorized
  1. August 20, 2010 at 8:00 am

    Hey Sarang,
    Great Post. Interesting concept “Post and Pray Recruiter”. Social Media is really an usefull recruitment channel. But the real problem is that recruiters expect it to act as a Job Portal, and want instant results. (Which is not always possible). Hence it’s important for the Recruiter to treat Social Media differently, and also to ensure that they use it effectively. Just Posting on it will not help, constant follow-up and updating on those sites is a must.

  2. Ravi Upadhye
    October 2, 2010 at 8:06 am

    Excellent post Sarang. The same principles probably apply in a broader sense to any business wishing to use Social Media effectively to promote their business or service. So how was the SourceCon experience, look forward to a post on that 🙂

  1. October 26, 2012 at 8:49 am

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