Home > India Sourcing, Social Media > My Social Recruiting Predictions for 2014 – India

My Social Recruiting Predictions for 2014 – India


For past few days, I have seen a heavy influx on blogs / articles about 2014 predictions. It has encouraged me enough to blog on my favorite topic – Social hiring, even if I may be bit late to catch this trend. It would be interesting to look at them again in December to do a “reality-check” on these. Who knows, I may have good chances of becoming Fortune Teller in HR :). (Kidding)

In my opinion, Social Hiring is no more a fad or just talk of the town! We’ve crossed that bridge. Though I think India TA industry is far away from building a matured framework around it, we are heading in the right direction. Here are my thoughts about transformation that social recruiting will bring to talent acquisition in the New Year.

LinkedIn to remain dominant

Despite having lower user-base than Facebook, LinkedIn will continue to enjoy top choice for recruiters to source and attract talent. Many of large corporations have been investing in LinkedIn for gaining competitive advantage and this trend will continue. LinkedIn will enjoy this position due to their talent solutions and with no other professional network near to compete with. However, LinkedIn would to understand that slowly and surely the competitive advantage for organizations will diminish if every company has the same access.

Facebook has a long way to go to go anywhere near LinkedIn due to lack of professional features, user perception and no focused efforts towards designing any solutions. It will largely be looked at as an engagement / branding channel than sourcing. I’ll be happy to be proved wrong thoughJ.

Social Referrals to gain momentum

Social provides a great opportunity for companies to engage the social graph of their associates and expand the reach beyond traditional channels. HR / Recruiting teams will educate their associates to enhance their professional profiles on social channels to enable more referral traffic. The internal associates will be encouraged to share jobs on their social network to expand the reach.

New Breed of Talent Emerging – Social Talent Advisor

In the present situation, while most of the companies are looking at social as just another channel to source and engage candidates, it will need focused efforts toward transforming it as a strategy. TA organizations will need to buy or build internal competency to place Social Recruiting experts on their teams. The primary role of this person will be to install social recruiting framework, train recruiters and work with marketing teams. This means new career opportunity for recruiters J. Now, isn’t that a good news!

Rise to New Start-Ups / Services

Social Recruiting will provide new avenues for technology companies to venture into new start-ups to help TA organizations achieve their objective. Year 2013 has already seen some start-ups taking stage in this space like MyParichay, Huntshire, WhistleTalk, RippleHire etc. It will be a welcome sign for the industry to boost innovation.

The digital agencies will also see an encouraging interest from HR folks for using social media on talent acquisition / employer branding which will require digital agencies to develop new plethora of services to new audience.

Forcing Job Portals to attempt Social

The Impact of social media in hiring has been felt even by the job portals. The growth of job portals has been stagnant at its best and it has been an uphill struggle for even the top-tier job portals to retain their market share. Increasingly job portals will talk “Social” and install this component as part of their strategy. Early signs are evident of this trend with examples like NaukriRecruiter, Shine.com investing into MyParichay, TimesJobs adding social plugin and even with failed attempts like BeKnown from Monster.com. There will be more such integrations in 2014 with an attempt from job portals to retain their customers.

Employer Branding on top of TA Strategy

With emergence of Social Media in recruiting, we have been hearing about “Employer Branding” in the same breath. In fact, with power of talent on social – we are not just talking about Employer Brand but more of a Talent Brand. Social has transformed employer brand from posters / advertisements to what people really talk about your company. While some companies will seize the opportunity on employer branding through social, most of them will be pushed to make this move. “Talent Branding” will finally be on top of most talent agendas. Look out for developments with Glassdoor.com, Jobbuzz.com.

Social Media moving beyond Sourcing to every part of Talent Acquisition

Social Recruiting in current shape is mostly associated with talent sourcing and engagement. However, as the usage of social media grows we will see social integration within other parts of talent acquisition apart from sourcing like – market intelligence, candidate experience, background verification, engagement in offer stages, helpdesk etc.

Social Media becomes a “Must Have” strategy

Social will move up in the order of strategy of TA Leaders from “nice-to-have” to “must-to-have”. Early movers have an advantage in the market and others will play a catch-up game. However, let’s not take social as “innovation” anymore. Doing social is no more innovative but staying competitive! Though IT/ITES will lead this trend, other industries like FMCG / Retail, BFSI will follow the suit. It will be a year where Social Recruiting will move from “should we do this” to “let’s do this”.

The year 2014 is set to be an interesting year for recruiting industry in India considering impact of social, big data and mobile technologies. While the industry definitely will be under cost-pressure and ROI will be looked at very closely, it’s the perfect setting for TA leaders to break out from comfort zones and look at unchartered territories with amount of risk involved. Now, isn’t that what leadership means :).

Here’s wishing everyone great time hunting, farming, assessing and developing talent!

What do you think? Glad to hear your views…

talent

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  1. January 6, 2014 at 3:11 pm

    Superb blog Magic Sourcer!

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