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People Matters conclave on Social Media in Talent Management 2012 – My takeaways

June 17, 2012 2 comments

For long time, I have been searching for an Indian community on Social Media recruitment. My following on Social recruitment mostly comes from western world and conferences where the concept is relatively more mature and wide-spread. I was very curious to understand how India HR community looks at Social Media, especially from talent acquisition glasses.

That’s when I came across People Matters conclave on Social Media Talent Management. I was more delighted to see focus on talent acquisition, as most of times HR conferences sadly do not cover this part of people process. I also saw many familiar speaker names such as Gautam Ghosh, Aadil Bandukwala and many others with whom I had interacted on twitter but never met. On 13th of June 2012 I travelled all the way from Pune to attend this conference inBangalore with an open mind and inquisitive set of ears. This is a summary of a conclave from my table.

Unfortunately I arrived a bit late at conference and missed out welcome address by Dr. Madhukar from Alliance University. EsterMartinez, (Founder –  People matters) successfully set up the context by specifying why Social Media matters in today’s talent world. She said that by 2018 there will be more Gen Y who will be more “Social” savvy. This means every company should have a “Social” component in their strategy.

Elango R (CHRO, Mphasis) was on the stage then to elaborate “Why” and “How” today’s HR should embrace social media for their talent strategies. He shared a case-study from Mphasis where HR simplified an idea about creating a social platform for programmers to share their “Re-Usable” codes on AppStore look-a-like application to save duplicate efforts and increase overall productivity. They now have 65% of re-usable codes in their directory. He also mentioned that we are 5-6 years away from opening Social Media tools like Facebook, Twitter to employees in office but HR should find other “Social” ways to drive effectiveness using this powerful medium at enterprise level. Sangeeta Lala (Co-Founder, TeamLease Services) presented how recruitment agency can help their candidates and clients through Employer Branding and Social Hiring.

Next was one of the most awaited sessions for me by Aadil Bandukwala (Talent Acquisition Advisor, Dell) on Social Recruiting. Aadil presented a great case-study on how DellIndia has used various social tools to attract and recruit candidates effectively. He presented a layer-like structure where Dell has a Career Site, Job search site, social media channels and recruitment CRM which is connected with one anfother. Today, recruiters are able to send jobs to social media channels with one click. He also showcased about how people can search jobs through Facebook apps and effective usage of twitter to broadcast open requirements. He demonstrated an interesting study where user-generated video got more hits than their marketing video. It emphasizes the fact about people on Social Media “likes” human generated content than automatic one. They also have a strong “listening” ability to their target recruiting audience with their Social Media Command Centre. Clearly, Dell has set an example in Social Recruiting space inIndia. It was an amazing overview of how Social Recruiting can be implemented if done in right way. Kudos to Dell!

One of the most well known figures in Indian Social Media space, Gautam Ghosh moderated a track on Employee Engagement & Recognition. Gautam presented a “Gamification” model to engage employees in Social driven HR environment. He introduced a concept of giving badges and expert tags to internal employees for recognition. C. Mahalingam (EVP & CPO, Symphony Services) pointed out that “fun” is not necessarily an engagement and companies really do not need Chief Fun Officers. Rohit Rawal (Co-Founder, QuadMo Solutions) mentioned how their solution SPOTLIGHT is helping companies to socialize Rewards and Recognition internally. Panel also pointed out that companies should not take rewards and recognition in same bucket. Most of times people are really looking for recognition than just monitory rewards.

The post-lunch slot was given appropriately to Abhijit Bhaduri (Chief Learning Officer, Wipro) who kept audience on their toes about the concept of employer brand and learning. He mentioned today employer brand is not owned by companies but by employees and potential hires. Brand is what your people and potential employees say about your company. In today’s world with talent war scenario, it is two way reference check with candidates doing their own due diligence to find out what people say about the company before joining. A great branding is one where Alumni say good thing about his / her ex-company. He mentioned that today’s learning is static and it is an event. People can not learn in fix time at fix locations. Their learning should be social, virtual and ongoing. With social media – hiring, brand building and learning is been driven by people which requires zero investment. This session was an eye-opener for everyone in the room to change their perspective of employer brand and learning.

The last session of the day was moderated by Dayanand Allapur (Head – HR, Tesco) with B. Venkataramana (CPO – Landmark Group), Pallab B (Director – HR, Citrix) and Raghavendra (VP & Head – HR, Infosys BPO). The panel shared some great views about how “Social” as a concept is becoming a strategic phenomenon to drive an effective employee engagement. Speakers shared various examples of using social channels as part of their HR strategy.

Networking Breaks gave me an opportunity to meet some interesting people in this space. In fact, I met one of ex-colleagues after seven years :). It was great to see HR fraternity is going beyond “Curiosity” to “Enthusiasm” for using social media in HR and recruitment. The event was well organized by People Matters with great line up of speakers. I would love to see more recruitment angle next time. Special mentions of sponsors –Alliance University, Shine.Com, quadMo and rupeepower for their support.

As many of the speakers said, we may not using Social Media effectively on the ground just as yet as it will take us few years to reach that maturity levels. However, it is more important to create the “Social Environment” among employees and employers for creating the mindset before we implement radical social efforts in our HR / recruiting areas. I strongly believe next year same time, we will see many successful social usage case studies from India HR Inc. For people oriented functions like HR / Recruitment “Social” is not a choice but a question of “When” and “How”.

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