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Breaking news – Introducing Google+ Pages and Twitter Activity

November 8, 2011 1 comment

The recent entry of Google+ has stirred the entire Social Media space in a big way. Facebook has just changed its interface and introduced various concepts like Groups to counter-attack Google+. I think it is just a start. This is a hot boiling place to watch…

We have the two big (if you consider it BIG enough) news coming from Google+ and Twitter this morning. These updates / changes suggest that both of them taking on Facebook aggressively. Let’s look at them from sourcing / recruitment angles too.

Introducing Google+ Pages

This is Google’s answer to Facebook Fan pages. In recent times, fan pages have become a great tool for recruitment / corporate companies to enhance their employment brand as well as to reach out to wider social media audience.  Google+ is now riding the wave by announcing Google+ pages. The page structure is very similar to Facebook Fan page where you can post your openings, comment, engage etc. Instead of “Liking”, you can add this page to your “Circles”. Other utilities include “About” section, Photos and Videos.

One of the interesting functions is Google+ Direct Connect. You can connect your websites to Google+ page. If you are able to convince Google+ algorithm about authenticity and quality of content, they would award you a +operator. This makes your page searchable on Google with + operator. There are few live examples like +Pepsi.

 

Although at this point of time though the structure looks pretty simple and much like Facebook, I am sure that Google has bigger plans in overall social media strategy. This platform gives Google+ a huge advantage for attracting company / individual brands to connect and engage audience. For recruiters, it is just another online place to showcase brand and jobs for now. However, keep watching this space.

Twitter adds News Feed (Activity Tab)

One of the reasons Facebook has been successful to attract and engage large audience is due to their “News Feed”. This feature lets user know more about what their friends are doing with 2nd level friends. Thus resulting into knowing new people, what they do and enhanced engagement overall. Even though this feature has come under some criticism due to security concerns, it is like a “Newspaper” putting up hot stories from their friends which you can not resist to read.

Twitter has been very conservative till today by adopting a very simple and straight forward philosophy of showing only twits from your connections. Starting today, Twitter has powered “@username” tab displaying various activities for your own account. This includes people who re-tweeted your twits, newly followed people along with your mentions.

 

The more important change for me however is their introduction of “Activity” tab. This tab tells you about what your twitter connections are up to J. You can now view new accounts they are following, any favorite twits they have added, new addition to lists etc.

 

Utility for Recruiters?

  • You can now keep a tab on new accounts your candidates are following. A great way to know their friends / colleagues / connections in a same industry / company.
  • Uncovering new lists they are been added to.
  • Any other advantage you can think of :).

 

Social Media is slowly but surely is establishing as a big buck business. LinkedIn and Facebook has already proved their market worth. The good part – this competition will provide a gate-way to some great innovations and experimentation in social media space. Businesses are learning from one another and providing better value proposition for customers. Enjoy them until they are free…. 🙂

 

FindPeopleonPlus.com – Some facts about Google +

July 13, 2011 1 comment

5 out of 10 tweets on my twitter stream are currently talking about Google Plus. It has easily become a trend on social networking sites. I believe it is the first time when any Social Network has got so much fame on other social networks….

http://www.findpeopleonplus.com/

I recently came across this search engine which searches people on Google Plus (Thanks to Katherine). While searching people on G+ got my attention, statistics it has shown got me really interested. These statistics are directly related fields people have populated on G+. I am sure not 100% people have filled in their G+ profile; but this does show us a good trend of people on Google +.

  • Around one half of people on G+ are not married.
  • 1/3rd of people over here are Male. It also claims that 9k falls under “other” gender.
  • Most of them are from IT backgrounds (Job Titles). Again 1/3rd.
  • 7 out of 8 are not there on twitter. Very surprising???
  • 8 out of 9 do not have Facebook profile. Shocked??
  • India is second biggest country on G+ after USA.
  • CA and NYC are biggest counties and cities. Predictable J

Some are funny, some are informative and some are misleading!!!

Don’t think that Google Plus has revealed new profiles that are not active on FB and Twitter; it’s just that Google+ profiles are not 100% populate. You will see a changing trend on the same page in coming days with thousands of new profiles added to G+ and populating their profiles better.

Just an observation you see 🙂

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Twitter Bio Search through Search Engines – What’s the best way?

December 15, 2010 3 comments

For long time now – I have been finding new ways to search on twitter. In fact, I also tried contacting Twitter to find one reason why they do not have a Bio Search facility inside. However, their internal search facility is so weak that it is faster to search a twitter page using search engines than internally.

When it comes to searching candidates via Google – LinkedIn tops the chart as it is designed in such a way where you can search public profiles very easily. Other networking sites like Facebook and Twitter actually have more number of users than LinkedIn; however due to page/profile structure LinkedIn becomes more effective. I wonder what if Facebook and Twitter realize this fact and makes their user profile page PUBLIC!!! Well, Twitter has that facility in a bit complex way – but yes there is an open way. Facebook is strictly “No Entry” till now.

I have been using sites like Tweepsearch.com, Twellow.com to search bios till now. I quickly realized that they are not full-proof as they do not have a complete index of twitter. You can only find a very few percentage profiles over there. I was reading Glen Cathey’s The Big Deal about Bing for Sourcing and Recruiting the other day where he has given a smarter way to search Twitter profile. Hence, I decided to do some R&D on what’s the best way to search pure profiles on twitter through Google and Bing.

Step – 1

I started to build my search string to search bio pages. I tried following

Site:twitter.com intitle:”on twitter” “get short” bio Capgemini

All bio pages have a common title ending as “On twitter” – such as Sarang Brahme (sarangbrahme) On Twitter.

Also, when I saw their cached pages – they also have a tag-line at top of the page called “Get short, timely messages from”.

Adding both these elements helped me getting only bio pages removing all other irrelevant pages.

Step – 2

Initially I started by using NEAR and AROUND functions of Bing and Google respectively. They both are used to do proximity search. This would help me to search specific keywords in proximity of bio; as I would like to avoid getting my results on any other part of pages (twits).

E.g. bio NEAR:5 Capgemini (BING)

Bio AROUND(5) Capgemini (Google)

Both of above will find pages wherein Capgemini is within 5 keywords of bio. This helps in filtering only Bio’s on Twitter.

Now let’s try comparing these searches on Bing, Google and Tweepsearch.

Bing Search

site:twitter.com intitle:”on twitter” bio NEAR:6 Capgemini

Around 115 results! OK – it sounds less? Let’s try Google. Most of them seem to be good.

Google Search

site:twitter.com intitle:”on twitter” name “Get short” bio AROUND(6) Capgemini

Oh wow!!! It has over 1500 results. Google is THE best right?

Wait a minute. Once you starts rolling over to 4+ pages – you’ll notice that most of these results are not relevant to your search. Ideally it should throw only those profiles where bio and capgemini are within 6 keywords. But – that’s not the case. Bing scores….

Now let’s see what directory search yeilds

Tweepsearch


Well, it gives 51 results – and we’re sure all of them are 100% relevant.

So – what’s the outcome of this research?

1.       AROUND operator of Google does not throw accurate results. Bing’s NEAR scores really well.

2.       Usage of asterisk (*) is relatively difficult in place of around in Google as it only searches within specific given numbers and not in range.  “bio * * Capgemini” is not equal to bio NEAR:2 Capgemini.

3.       Using proximity search in Bio search only gives 80% correct results. To cover entire ground you may consider removing proximity operator – especially for niche keywords (skills). This way, you can scan results yourself and not let operator choose for you.

4.       Using BING and GOOGLE is a very wise idea! I carried out a case study where I wanted to find pages with “Vision Plus” (Credit Card IT Skill). Being very niche skill – I removed proximity from both searches.

a.       Bing: site:twitter.com intitle:”on twitter” bio “vision plus”

b.      Google: site:twitter.com intitle:”on twitter” name “Get short” bio “vision plus”

Surprisingly – both searches gave me 20 results. However, most of the results were very different from each other. Number of results that I got on Bing was not present on Google and vice versa. It tells me that I have to do BING AND GOOGLE

5.       Sites like Tweepsearch and Twellow are “The best” locations to search twitter profiles. Their indexing is not always up to date.

6.       Bing scores well above Google in searching more relevant Bio searches due to NEAR operator; however remember that you are not covering full ground.

7.       Lastly – Google needs to come up OR strengthen their proximity search. Somehow – AROUND operator is not strong enough and accurate.

I’ve no hesitation in thanking Glen Cathey to ignite this into my head. I’m sure there are better ways to use these operators and searching Twitter bios.

Wine always tastes better with time!!!!

Sarang Brahme

MagicSourcer – Google Custom Search Engine – Passive Searching Made Easy


I always believe that Job Board searching is a fishing in pond while Passive Searching is fishing in Ocean. While people find fishing in pond relatively easier and time-saver than fishing in Sea; they are missing out on real “Treasure” which is hidden beneath sea.

I have been training several work-shops internally and one feedback I always get to hear is Passive Searching is too time-consuming and driven by specific syntax and boolean operators which seems too sci-fi for few. Though it’s not exactly rocket science – one has to learn swimming in Sea which is always challenging.

Google introduced a concept of Custom Search Engines few months back which did appear to be complicated at first look; however real easy and simple inside.

What’s the difference?

Google Searches entire Web VS Google CSE (Custom Search Engine) only searches specified websites.

How does this help?

When you want your results to appear only from specific websites; this works best. E.G. If you are searching for bridegrooms – matrimonial websites are best.

Basically Google Custom Search Engine lets you define a list of websites you would like Google to display results from. Even further – you can limit your searches from specific section of any website.

E.g. http://www.in.linkedin.com/pub. This way Google only searches results in specific URLs.

This makes a great hunting ground to create a centralize pool of resources from recruitment point of view. Imagine, I list all the websites from where I can hunt candidates like social networking, profile pages etc and give a facility to only search through them. I can produce better results in less time avoiding search strings and irrelevant websites.

However, this is not THE way to find candidates. You can’t control from where your candidates can come from – they are a FREE bird! Hence, this is just another tool to find quick and relevant results. If you wish to take a deep dive – go classical Google way.

For now, I have tried to develop a similar SE for Indian candidates. This is still in infancy stage as it seems that Google Custom Search does not deliver 100% results as oppose to Google X-Ray search. However, it does provide a start-up ground to search profiles from various Indian networking sites.

So – go ahead. Spoil yourself with easy passive searching; but don’t get used to it.

Magic Sourcer

http://bit.ly/ds70qG

Sarang Brahme

Passive Candidates Search Engines

December 30, 2009 Leave a comment

When you need candidates, we go onto career portals to mine the resumes. However you don’t realize that you are just tapping 5% – 10% total potential candidates. It’s an reactive approach you are taking which does work most of the times (quality is debatable).

Well, consider your job boards as a river OR pond which has a fish you want in plenty. Every recruiter is fishing there so it’s matter of luck, speed and search. But are you missing on something big? Yes – you are missing a SEA. Candidates are out there in plenty; not everyone is putting is CV on the job boards. Most of the people are happy, content with their jobs for various reasons, sometimes they don’t realize that better opportunities are there.  That pool is called PASSIVE CANDIDATES. Ask yourselves – are you tapping them to stay ahead of competition?

Google has launched a search engine to source those passive candidates. Most of them are from social networking (LI) and few other sources. Basically, these passive guys are there for various reasons – but putting a right opportunity will turn them into potential hire. Here are couple of resources you can tap: –

http://www.google.com/cse/home?cx=004000556157832441853%3Akjh-cw5q6sm

http://www.passive-candidates.com/

There is obviously better way to do this; however if you want ready-to-eat food… go and explore.

Happy Sourcing

You have just been “Bought” online!!!!

December 29, 2009 1 comment

Well guys (gals too) – how does that sound? Weird? Unreasonable, so on…. Search Engines like Google and Yahoo has just figured out that it is possible too. And why  not? It is web 2.0 and everything is so easy.

I recently put my name on google.com “sarang brahme” and was surprised to see my name in their sponsored listing section. For people who do not know what is sponsored listing in Google (popularly called ADWORDS in SEO language) – these are the paid listings which have been purchased by the advertising site against specific keywords. These keywords then go through bidding process to decide the rank they apprear.

Just to simplify – my company sell baloons. Hence, I bought the “baloon” keyword for x amount. Their is my competitor who has done the same. Now, when someone puts baloon in search – my special listing will appear in right hand side of search results page. It has special place, listings and visibility; hence more chances of getting clicks and me selling more baloons. Depending on who paid more for that keyword – rankings will decide. If I paid more than my competitor, my listing will be the first one and then my competitor. I end up paying that amount for every click that user makes to Google. This makes sure that my product gets more visibility and exclusivity while Google adds up few dollars in his kitty.

Normally, very generic or product related keywords are on the bidding list as they get more hits. BTW – there is keyword suggestion tools available online like

https://adwords.google.com/select/KeywordToolExternal.

This shows the list of most searched keywords and variations which helps advertiser to bid. Now, why the heck I am telling all these things in Sourcing blog? How does sourcing and SEO goes hand in hand? Here you go….

Imagine you are searching for a guy called Sarang Brahme on internet. Facebook / Myspace has purchased his name and put in the sponsored listings. One of the primary reasons these social networking websites has listed the name against their website is either you are a celebrity OR you have a good internet presence and you are well-searched guy. This means, this name drives more traffic to Facebook – which gets more unique visitors which inturn might give them additional subscriptions. For that person – it means without any efforts or spending any money, he is getting more visibility. For users (in this case sourcers/recruiters) – easy way of finding that person. Hence, it’s WIN-WIN situation!!!!

Social Networking meets Search Engine meets Sourcing!!!!

I am not claiming that this is a path-breaking change or something like that. But how do you feel if someone has put a price-tag on your name on internet to advertise your own profile? It made me thinking for sure though. As a sourcer – I felt great to have ease in sourcing; some may argue about the privacy/confidentiality or even copyright issue. I don’t know – what you guys feel??

One thing for sure – Social Networking and Search Engines are changing a way we see sourcing…. Evolution take off about to happen…..

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