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Breaking news – Introducing Google+ Pages and Twitter Activity

November 8, 2011 1 comment

The recent entry of Google+ has stirred the entire Social Media space in a big way. Facebook has just changed its interface and introduced various concepts like Groups to counter-attack Google+. I think it is just a start. This is a hot boiling place to watch…

We have the two big (if you consider it BIG enough) news coming from Google+ and Twitter this morning. These updates / changes suggest that both of them taking on Facebook aggressively. Let’s look at them from sourcing / recruitment angles too.

Introducing Google+ Pages

This is Google’s answer to Facebook Fan pages. In recent times, fan pages have become a great tool for recruitment / corporate companies to enhance their employment brand as well as to reach out to wider social media audience.  Google+ is now riding the wave by announcing Google+ pages. The page structure is very similar to Facebook Fan page where you can post your openings, comment, engage etc. Instead of “Liking”, you can add this page to your “Circles”. Other utilities include “About” section, Photos and Videos.

One of the interesting functions is Google+ Direct Connect. You can connect your websites to Google+ page. If you are able to convince Google+ algorithm about authenticity and quality of content, they would award you a +operator. This makes your page searchable on Google with + operator. There are few live examples like +Pepsi.

 

Although at this point of time though the structure looks pretty simple and much like Facebook, I am sure that Google has bigger plans in overall social media strategy. This platform gives Google+ a huge advantage for attracting company / individual brands to connect and engage audience. For recruiters, it is just another online place to showcase brand and jobs for now. However, keep watching this space.

Twitter adds News Feed (Activity Tab)

One of the reasons Facebook has been successful to attract and engage large audience is due to their “News Feed”. This feature lets user know more about what their friends are doing with 2nd level friends. Thus resulting into knowing new people, what they do and enhanced engagement overall. Even though this feature has come under some criticism due to security concerns, it is like a “Newspaper” putting up hot stories from their friends which you can not resist to read.

Twitter has been very conservative till today by adopting a very simple and straight forward philosophy of showing only twits from your connections. Starting today, Twitter has powered “@username” tab displaying various activities for your own account. This includes people who re-tweeted your twits, newly followed people along with your mentions.

 

The more important change for me however is their introduction of “Activity” tab. This tab tells you about what your twitter connections are up to J. You can now view new accounts they are following, any favorite twits they have added, new addition to lists etc.

 

Utility for Recruiters?

  • You can now keep a tab on new accounts your candidates are following. A great way to know their friends / colleagues / connections in a same industry / company.
  • Uncovering new lists they are been added to.
  • Any other advantage you can think of :).

 

Social Media is slowly but surely is establishing as a big buck business. LinkedIn and Facebook has already proved their market worth. The good part – this competition will provide a gate-way to some great innovations and experimentation in social media space. Businesses are learning from one another and providing better value proposition for customers. Enjoy them until they are free…. 🙂

 

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Easy Twitter Recruitment / Sourcing Tools


Twitter Bio Search

Do you know that every twitter account has a bio section associated it. You can search bio through various tools and uncover good candidates / references.

 

TweepSearch :: Twitter Profile and Bio Search

Twitter bio and profile search, even allow you to limit by your personalized friends and followers.

tweepsearch.com


Follower Wonk: Cool stuff with Twitter bios, stats, and such

You can not only search twitter bios but also compare two twitter usernames. Cool isn’t it?

http://followerwonk.com/

 

Twitter Search, Twitter Directory, Twitter Yellow Pages :: Twellow

A search directory of people by area of expertise, profession or other attribute listed in personal profiles on Twitter.

http://www.twellow.com

 

TwitJobSearch.com – A Job Search Engine for Twitter.

Twitter Job posting tool

http://www.twitjobsearch.com/static/add-jobs

 

Do you still need more Twitter Apps?

http://www.squidoo.com/twitterapps

Twitter Bio Search through Search Engines – What’s the best way?

December 15, 2010 3 comments

For long time now – I have been finding new ways to search on twitter. In fact, I also tried contacting Twitter to find one reason why they do not have a Bio Search facility inside. However, their internal search facility is so weak that it is faster to search a twitter page using search engines than internally.

When it comes to searching candidates via Google – LinkedIn tops the chart as it is designed in such a way where you can search public profiles very easily. Other networking sites like Facebook and Twitter actually have more number of users than LinkedIn; however due to page/profile structure LinkedIn becomes more effective. I wonder what if Facebook and Twitter realize this fact and makes their user profile page PUBLIC!!! Well, Twitter has that facility in a bit complex way – but yes there is an open way. Facebook is strictly “No Entry” till now.

I have been using sites like Tweepsearch.com, Twellow.com to search bios till now. I quickly realized that they are not full-proof as they do not have a complete index of twitter. You can only find a very few percentage profiles over there. I was reading Glen Cathey’s The Big Deal about Bing for Sourcing and Recruiting the other day where he has given a smarter way to search Twitter profile. Hence, I decided to do some R&D on what’s the best way to search pure profiles on twitter through Google and Bing.

Step – 1

I started to build my search string to search bio pages. I tried following

Site:twitter.com intitle:”on twitter” “get short” bio Capgemini

All bio pages have a common title ending as “On twitter” – such as Sarang Brahme (sarangbrahme) On Twitter.

Also, when I saw their cached pages – they also have a tag-line at top of the page called “Get short, timely messages from”.

Adding both these elements helped me getting only bio pages removing all other irrelevant pages.

Step – 2

Initially I started by using NEAR and AROUND functions of Bing and Google respectively. They both are used to do proximity search. This would help me to search specific keywords in proximity of bio; as I would like to avoid getting my results on any other part of pages (twits).

E.g. bio NEAR:5 Capgemini (BING)

Bio AROUND(5) Capgemini (Google)

Both of above will find pages wherein Capgemini is within 5 keywords of bio. This helps in filtering only Bio’s on Twitter.

Now let’s try comparing these searches on Bing, Google and Tweepsearch.

Bing Search

site:twitter.com intitle:”on twitter” bio NEAR:6 Capgemini

Around 115 results! OK – it sounds less? Let’s try Google. Most of them seem to be good.

Google Search

site:twitter.com intitle:”on twitter” name “Get short” bio AROUND(6) Capgemini

Oh wow!!! It has over 1500 results. Google is THE best right?

Wait a minute. Once you starts rolling over to 4+ pages – you’ll notice that most of these results are not relevant to your search. Ideally it should throw only those profiles where bio and capgemini are within 6 keywords. But – that’s not the case. Bing scores….

Now let’s see what directory search yeilds

Tweepsearch


Well, it gives 51 results – and we’re sure all of them are 100% relevant.

So – what’s the outcome of this research?

1.       AROUND operator of Google does not throw accurate results. Bing’s NEAR scores really well.

2.       Usage of asterisk (*) is relatively difficult in place of around in Google as it only searches within specific given numbers and not in range.  “bio * * Capgemini” is not equal to bio NEAR:2 Capgemini.

3.       Using proximity search in Bio search only gives 80% correct results. To cover entire ground you may consider removing proximity operator – especially for niche keywords (skills). This way, you can scan results yourself and not let operator choose for you.

4.       Using BING and GOOGLE is a very wise idea! I carried out a case study where I wanted to find pages with “Vision Plus” (Credit Card IT Skill). Being very niche skill – I removed proximity from both searches.

a.       Bing: site:twitter.com intitle:”on twitter” bio “vision plus”

b.      Google: site:twitter.com intitle:”on twitter” name “Get short” bio “vision plus”

Surprisingly – both searches gave me 20 results. However, most of the results were very different from each other. Number of results that I got on Bing was not present on Google and vice versa. It tells me that I have to do BING AND GOOGLE

5.       Sites like Tweepsearch and Twellow are “The best” locations to search twitter profiles. Their indexing is not always up to date.

6.       Bing scores well above Google in searching more relevant Bio searches due to NEAR operator; however remember that you are not covering full ground.

7.       Lastly – Google needs to come up OR strengthen their proximity search. Somehow – AROUND operator is not strong enough and accurate.

I’ve no hesitation in thanking Glen Cathey to ignite this into my head. I’m sure there are better ways to use these operators and searching Twitter bios.

Wine always tastes better with time!!!!

Sarang Brahme

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